NO APOLOGIES. JUST BADDIE BEHAVIOR.
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  • core

    core

    The Core Collection is the foundation of Baddie Behavior. Elevated essentials designed... 

    core

  • heritage

    heritage

    Rooted in classic silhouettes and East Coast academia, the Heritage Collection is... 

    heritage

  • varsity

    varsity

    Inspired by generations of athletes, the Varsity Collection celebrates the traditions that... 

    varsity

  • bodega

    bodega

    Bodegas are the heartbeat of New York City, and Bodega Baddies is... 

    bodega

  • bb sport

    bb sport

    100 years in the making. Inspired by a family legacy that began... 

    bb sport

  • all items

    all items

    all items

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IT'S TIME TO RETIRE YOUR HIGH SCHOOL VARSITY SWEATS

From the Founder
Let's be real, if you're here, you've always known you weren't meant to blend in. You were made to stand out. Express yourself. Have fun. That's what being a baddie is.
A baddie lights up a room, makes everyone feel seen, and most importantly, makes people feel alive. It's not selfish to be a baddie. It's selfish not to.
Honestly I created this label so I could wear the clothes I wanted. I was fed up with shopping and never finding the vibe I was looking for. Everything felt like it was missing something... something real.
Every piece here is stitched with my story: playing D1 soccer, growing up in New York, and knowing the power of being backed by your team. These capsule collections are your armor. Mix, match, and let the baddie in you takeover.
Welcome to Team Baddie.

- Marjana, Founder & Designer

ALL PIECES

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