From the Founder

Before Division I, it started on my high school soccer team. There was something special about walking through the halls and seeing your friends in the same sweats, team hoodie, or some custom shirt you all made together. It wasn't just a uniform, it was a feeling. It gave us confidence, a sense of belonging, and the freedom to be unapologetically ourselves.

A few years ago, after tearing my Achilles in New York City and learning how to walk again, I realized how much I needed the community I'd relied on for over half my life. On a team I wouldn’t be rehabbing alone. I missed the feeling of belonging to something bigger than myself. I missed my baddies.

So, I built Baddie Behavior.

Baddie Behavior is my way of bringing that feeling back. Elevated capsule collections designed to be mixed and matched effortlessly, just like getting dressed for practice. 

Every piece is stitched with that same team energy, because once you put on a Baddie piece, you're part of our team. It's armor that gives you permission to fully be yourself, to take up space, and know that wherever you go, there's another Baddie wearing the same thing who has your back.

Welcome to Team Baddie.

- Marjana, Founder & Designer