At Baddie Behavior the Label - We blend athleticism with timeless style, drawing inspiration from iconic baddies like Princess Diana, Carolyn Bessette - Kennedy, and classic Americana. More than just clothing, our brand is a lifestyle. Each piece reflects the energy, resilience, and style a baddie lives by, crafted to help you embody that same feeling.

As a former D1 athlete and professional New Yorker, I've combined my love for sweatsuits and NYC sandwiches to create collections that seamlessly mix and match into a true capsule wardrobe. Designed in New York City and made with premium fabrics, every piece is meant to be lived in and look better with each wear.

Baddie Behavior is here to make sure you look and feel your best. Our collections are designed to help you express yourself confidently, because being a baddie means being unapologetically you.

Welcome to Team Baddie.

- Marjana