At Baddie Behavior we blend athleticism with timeless style. As a former D1 athlete and professional New Yorker, I've combined my love for sweatsuits and NYC sandwiches to create collections that seamlessly mix and match into a true capsule wardrobe.

Designed in New York City and made with premium fabrics, every piece is meant to be lived in. Our collections are meaningful, they are inspired by my life and every stitch has a story. Being part of sport teams growing up in New York made me who I am, and knowing that we had each other’s backs no matter what is a feeling I wanted to create for the baddies all around the world.

These designs help you embody the true version of who you are. Baddie Behavior is an armor that lets you be a baddie, and that means being unapologetically you.

Welcome to Team Baddie.

- Founder, Marjana